Upcoming Events

GOLDEN

San Francisco Fashion Festival 2026

Date: Saturday October 17th

Time: VIP 5:00 PM / GA 6:00 PM

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SF Fashion Festival 2026 – Golden

San Francisco Fashion Festival returns this October with its most ambitious edition yet: Golden.

Taking place October 15–17, 2026, the festival is the Bay Area’s premier platform for fashion, creativity, and community. This year’s Golden celebrates elevated style, sustainable luxury, sports and the radiant energy of San Francisco’s creative scene.

Expect a multi-day experience featuring runway presentations, immersive brand activations, industry panels, and exclusive shopping moments.

Whether you’re a designer, buyer, media, influencer, or fashion lover, Golden brings together emerging talent and established names for three days of connection, discovery, and unforgettable style.

San Francisco Fashion Festival

The Festival is the premier fashion event in San Francisco, shaping the industry, forming a community of artists, designers, and the evolution of local and industry brands.

A platform to showcase their collections
annually in Northern California.

About
SF Fashion Festival

Immersive Arts Festival combining Fashion elements and house music ambiance. First of it's kind, glow party, celebrity live performance & dance.

Learn More

About
SF Fashion

The PR & events company for fashion and lifestyle events. We specialize in fashion marketing, media outreach, events, communications, VIP relations, endorsing local artists and fashion designers .

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Festival

Our annual fashion festival brings together designers from San Francisco Bay Area along with industry leaders to showcase to buyers, press, and the general public.

✨ DESIGNER ANNOUNCEMENT ✨

We’re excited to welcome Empress Vintage to GOLDEN on October 17th! 🌟

Bringing a distinctive mix of vintage fashion, designer pieces, and one-of-a-kind style to San Francisco, Empress Vintage celebrates fashion with history, personality, and individuality. We can’t wait to see their vision come to life at the GOLDEN Fashion Show.

📍 San Francisco
🗓 October 17, 2026

Follow @empress_vintage and stay tuned for more designer announcements and everything GOLDEN. ✨

#GOLDEN #SanFranciscoFashion #EmpressVintage #SFFashion #VintageFashion

GOLDEN SKETCH
A fashion illustration workshop. You draw.
Friday, Oct 9 · 6:00–7:30 PM
Maker Studio Kids · Hayes Valley
Line. Proportion. How a look sits on a body.
Short poses. Materials on the table. No lecture.
Elena LeChic. Beginners welcome.
All supplies included + light refreshments + SF Fashion gift bag.
Seats are limited. When the table fills, it’s done.
$130 · link in bio
#GoldenSketch #FashionIllustration #SFFashionFestival #GOLDEN #SanFranciscoFashion

Shop gold. Give gold.
@kendrascott is popping up at GOLDEN — San Francisco Fashion Festival’s Shop the Look marketplace.
Every purchase? 20% donated to @dressforsuccess.sf.
That’s not just a necklace. That’s interview outfits, first-paycheck confidence, and Bay Area women walking into rooms they were told they didn’t belong in.
Color Bar. Custom pieces. Limited event-only energy.
Oct 17 · San Francisco
Tickets in bio. Come sparkle on purpose.
@kendrascott @dressforsuccess.sf @sffashionpr
#SFFashionFestival #GOLDEN2026 #KendraScott #ShopTheLook #DressForSuccessSF SanFranciscoFashion

VIP hair, handled.
@teleties is landing in the Golden VIP gift bags — spiral ties and clips that actually hold without the crease, pull, or mid-show snap.
Taking care of your hair®, all weekend long.
Golden | Oct 15–17
sf fashion festival 2026 #GoldenSF #SFFashionFestival #VIPGiftBag #Teleties #TakingCareOfYourHair

The house sold out five years running.
GOLDEN.
San Francisco Fashion Festival 2026
Saturday, Oct 17 · Gray Area
VIP 5pm · GA 6pm · Afterparty included
Reserved seats go first.
Dress golden.
Tickets in bio.

📸 @duyho_
Look by @francislibiran

#SFFashionFestival #GOLDEN #SanFrancisco #GrayArea #SFevents

Golden just got its close-up.
Thrilled to welcome @3klicksphotobooth as an official sponsor of San Francisco Fashion Festival 2026 — GOLDEN.
Studio-quality clicks. Instant shares. Custom templates. High-angle SkyShot energy. The kind of booth guests actually line up for — and then post.
Strike the pose. Keep the print. Take the memory home.
October 17 · Gray Area / Grand Theater

Dress golden. Tickets in bio.
@3klicksphotobooth

#SFFashionFestival #GOLDEN2026 #BayAreaFashion #PhotoBooth #SFEvents

SF Fashion Festival model casting is THIS SATURDAY.
Saturday, September 12 · 2–5PM
Gold Studios
Bring your comp card.
We need availability for October 15 or 17
Mandatory fitting: October 3
DM @sffashionpr for the address.
Editorial, high-fashion, statement pieces. If you’ve got presence, we want to see you.
Tag a model who needs to be in the room.
#SFFashionFestival #ModelCasting #SanFranciscoFashion #RunwayCasting #GoldenCampaign

Golden just got a flutter.
Thrilled to welcome @mademoisellelash as a beauty partner for SF Fashion Festival 2026 — GOLDEN.
Born in Orange County with a fashion-industry eye, Mademoiselle Lash makes 100% vegan, cruelty-free silk and magnetic lashes — the kind of accessory that finishes a look the way the right heel does. Natural. Couture. Instant glam.
Their lashes will be tucked into the VIP gift bags — a little extra gold for the front row.
SF Fashion Festival · GOLDEN
October 15–17, 2026
Saturday night · Gray Area / Grand Theater
5–9:30pm
VIP includes a reserved seat + gift bag.
Tickets in bio.
@sffashionpr · @mademoisellelash
#SFFashionFestival #GOLDEN2026 #MademoiselleLash #BayAreaFashion #SFevents

Golden just got a snack cart.
@delizioso.snackcart.events is popping up at SF Fashion Festival on October 17 at Gray Area — elevated bites, beautiful boards, and that Delizioso energy between the runway and the marketplace.
Saturday, October 17
Gray Area / Grand Theater
5–9:30pm
Tickets in bio. Dress golden.
#SFFashionFestival #Golden #Delizioso #SFevents

✨ Get linked at SF Fashion Festival ✨
@linked.by.soph is popping up at GOLDEN on October 17 in the Shop the Look marketplace.
Permanent jewelry that actually means something — custom bracelets, anklets, hand chains, and stacks in 14K gold, gold-filled, sterling silver, and stainless. Friendship pieces, couples, mommy & me, or just something pretty you never have to take off.
DM @linked.by.soph to lock in your appointment and leave with extra sparkle. ⚡🔗
📍 Oct 17 · Shop the Look · SF Fashion Festival
#SFFashionFestival #PermanentJewelry #BayArea #ShopTheLook #linkedbysoph

Gold looks better when it lifts someone else.
This year, Dress for Success San Francisco is the official benefiting charity of San Francisco Fashion Festival 2026 — GOLDEN. Our silent auction table will turn runway-worthy pieces into interviews, first paychecks, and the kind of confidence you cannot fake.
Designers and brands: if you have a look, accessory, or statement piece you want to donate to the auction table, we want you on it. Every bid helps Bay Area women dress the part and walk into the next chapter.
DM us or email hello@sffashionpr.com to donate.
Oct 15–17 · San Francisco
RSVP NOW: https://www.sffashionpr.com/events-2
@sffashionpr · @dressforsuccess.sf
#SFFashionFestival #GOLDEN2026 #DressForSuccess #SilentAuction #BayAreaFashion

get ready with me: @saiebeauty only ✨
skin tint. liquid highlight. liner + gloss. mascara.
that’s the whole face.
slip tint for skin that still looks like skin
glowy super gel on the high points
liner + glossybounce so the lips look done without being heavy
mascara 101 — lashes, then leave it
no full glam. no 12-step base.
just clean products that actually show up on camera.
save this for your next 5-min GRWM
are you skipping blush too or is that just me?
.
.
.
#grwm #getreadywithme #saiebeauty #sliptint #glowysupergel

Golden just got a glow.
We’re thrilled to welcome @the.noelja and their K Beauty Bar to SF Fashion Festival 2026.
Expect curated K-beauty discovery, skin rituals, and that Seoul-to-SF energy — because “Noelja” means let’s have a great time.
SF Fashion Festival · Golden
October 17, 2026 rsvp link on bio✨
thenoelja.com

#SFFashionFestival #Golden #KBeauty #TheNoelja #SFevents

Kaia Gerber in @elizeeshoes
The Adriana Black, photographed for Emmy Magazine’s cover story on FX’s The Shards.
Shot at the Houdini Estate. Styled to the last strap.
@kaiagerber @elizeeshoes @emmys
Photography: @robertascroft
Story: @hunter_wesley
Styling: @isewhite
Styling assistance: @coral_finnie @linaloveproject Jalia Wilkins
Makeup, Kaia: @jentioseco
Hair, Kaia: @gregoryrussellhair
Hair assistance: @tommylehair
Lighting: @bradenmoran @mekaeldawson
Digitech: @lucasascroft
Production: @rachelboily
Location: @houdiniestate
Also in frame: Hayes Warner
Grooming / glam across the cast: @nathanieldezan by.aikaflores @marisavonsheere @v_delcastillo @loftjet @scottkinghair
A heel that holds its own in an editorial this stacked.
#Elizee #AdrianaBlack #KaiaGerber #TheShards #EmmyMagazine SFFashionPR

GapStudio Fall just landed — and men’s is in SF.
@zacposen’s 20-piece capsule: indigo-led, utility-defined, every proportion considered.
Workwear reworked. Shared wardrobe. Precision + ease.
See it in person at Gap Chestnut Street, or shop the Fall Capsule @gap
What’s the first piece you’re adding?
@gap @zacposen
#GapStudio #ZacPosen #SFFashion #Fall26

@bape_us did not come quiet.
Union Square turned into a full block-party runway — camo walls, Pioneer tables, packed barriers, and the city showing out in every fit.
Tokyo streetwear met Bay energy and it looked exactly like this.
Flagship’s open. The square was live. And the merch? Gone.
Images by @noellywest

#BAPEintheBay #BAPE #ABathingApe #BAPESF #unionsquare

Imagine this…
An afternoon of pure softness.
Palo Santo in the air.
Hands that heal.
A circle of women who just get it.
This is the Goddess Retreat.
Created by @livi.love.xo

#GoddessRetreat #LiviLove #WellnessRetreat #DivineFeminine #LuxuryWellness

@bape_us took over the Bay
Claw machines, basketball, ice cream & pure streetwear energy in SF

Who else pulled up to BAPE IN THE BAY?? Drop a 🦍 if you were there
#BAPE #BapeInTheBay #ABathingApe #Streetwear #SanFrancisco

Traded the tube for a tablet.
One @nobsroutines → chew → brush.
No plastic, no mess, no extra steps.
Weirdly satisfying.
Would you actually switch?

#NOBS #ToothpasteTablets #PlasticFree #SustainableBeauty #cleanbeauty

Kamperett sample sale is here.
A rare chance to shop pieces from across the archive at special prices — two days only.
Friday, August 21 · 10am–5pm
Saturday, August 22 · 10am–2pm
3686 20th St, San Francisco
All sales final.
See you there.

#Kamperett #SampleSale #SampleSaleSF #SFFashion #sanfrancisco

BAPE is coming to the Bay 🦍
This Saturday the energy is landing at Union Square Plaza for a free block party you don’t want to miss.
Games. Prizes. Food.
Music by Shabazz, DJ D-Sharp, Lil CC + surprise guests.
Sat Aug 22 | 1–5PM
Union Square Plaza
Open to the public
Pull up in your best fits and let’s turn the square into a runway.
See you there 🔥
#BAPEintheBay #BAPE #BayArea #SanFrancisco #UnionSquare Streetwear BlockParty SFEvents

Glow season starts here ✨
Luxury sunless airbrush tanning with a custom formula for that natural, flawless finish.
Premium booth. Elevated experience. Real results.
📍 124 El Camino Real, San Carlos
Book now → glowsancarlos.com

#GlowSanCarlos #SunlessTan #AirbrushTan #BayAreaTan #sancarlosca

Sample sale season is here ✨

White eyelet top $75
Suede jacket $185

Reformation never disappoints.

📍1914 Fourth St Berkeley

Comment “Reformation” and we’ll send you rsvp link!

#Reformation
#SampleSale
#ReformationSampleSale
#TryOnHaul
#fashionﬁnds

Behind the scenes of last year’s photoshoot on the beach 🌊📸 Counting down the days until we’re back for the San Francisco Fashion Festival!

✨ Save the Date: October 17, 2026 | Theme: Golden ✨

BTS @jjuliamattos
Edits @valeahumadaa
Get ready for unforgettable runway moments, beauty, and local shopping. Who’s joining us this year? 👇

Creative Director: @edvvinvargas
Designer: @joannajiacouture

Menswear @coutureeuropean

#SanFranciscoFashionFestival #GoldenHour #BehindTheScenes #SFFashion #FashionPhotoshoot

SAN FRANCISCO / BAY AREA: REFORMATION SAMPLE SALE IS HERE! 👗✨

Your dream wardrobe staples are on major discount! Join us for the @reformation Sample Sale hosted by @eclipsesamplesale. Shop signature dresses, denim, outerwear, shoes, accessories, and everyday basics at sample sale prices.

📍 1915 Fourth St, Suite #102, Berkeley, CA

🗓 Aug 17 – Aug 23

⏰ Mon–Sat: 11 AM – 7 PM | Sun: 12 PM – 6 PM

🎟 Free Entry! Get priority entry by securing your spot early.

🔗 RSVP link in our bio!

#Reformation #SampleSale #BayAreaFashion #BerkeleyEvents

Bringing the Bay Area design community together! 🎨✨ Here’s a look inside @Adobe Creative Cafe SF — a night full of hands-on collaboration, creative energy, and exploring new workflows with Firefly Boards.

Grateful to connect with so many talented creators and visionary minds! 💡

#AdobeCreativeCloud #Adobe #SFDesign #SFPopup #CreativeCafe

San Francisco, you’re invited. 🥂

@onequince is hosting its first-ever Sample Sale in Russian Hill. Shop elevated essentials across Women’s, Men’s, Kids, Shoes, Accessories, and Home at up to 50% off.

📍 Where: 1400 Green Street @ Polk (Russian Hill)

🗓 When: August 14–15 | 11 AM – 6 PM

💳 Note: Cashless event—cards accepted on-site.

Tag who you’re shopping with and stop by early for the best selection!

#Quince #SFfashion #SampleSale #SFSampleSale #BayAreaFashion

Something golden is coming… ✨
Inspired by our Golden State of California,
San Francisco Fashion Festival is officially BACK for 2026.
Mark your calendars:
Saturday, October 17, 2026
Runway. Beauty. Shopping.
The most glamorous day of the year is almost here.
Follow us + turn on post notifications so you don’t miss a single update, ticket drop, or exclusive reveal.
Golden season starts now. 💛

#SFFashionFestival #Golden2026 #SanFranciscoFashion #SFFashion #CaliforniaFashion FashionFestival

Something Golden is coming to San Francisco. 🏛️✨

Save the date: October 17, 2026.

We invite you to San Francisco Fashion Festival 2026 for a night of fashion, beauty, shopping, and sports. This year’s theme, Golden, will celebrate designers, founders, fashion lovers, and the energy of San Francisco and the golden state. 🌁

Official RSVP invitations and ticket sales will launch shortly.

Turn on your post notifications—you won’t want to miss the reveal of this year’s venue or panelists.

#SFfashion #SFevents #Fashionevent #Fashionfestival #Golden

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